Business unit

SBU · South

17 properties in 1 grouping. In current RFP scope; field staff based in Dallas.

RFP scope
Properties
17
4 Tier 1
Brands
Modelo 8Corona 7Pacifico 1Corona Premier 1
With contract loaded
2
Dallas Mavericks, Dallas Stars
Field team hours / yr
4,950
SBU-WBU plan (RFP scope)

Footprint

other BUs faded

Type codes

NCAA-02
3
NCAA-01
3
NBA
2
NHL
2
Venue-03
2
Event-03
2
NFL
1
MLS
1
Event-01
1
SBU-01South & Southwest17
University of Texas (inclusive of Red River Rivalry game in Dallas)
T1NCAA-01
Corona
Dallas Mavericks
T1NBA
Modelo
Houston Texans
T1NFL
Modelo
Nashville Predators
T1NHL
Corona
University of Arkansas
T2NCAA-02
Modelo
Dallas Stars
T2NHL
Modelo
SMU
T2NCAA-02
Pacifico
State Fair of Texas
T2Event-03
Corona
Houston Dynamo
T2MLS
Corona
Houston Rodeo
T2Event-01
Modelo
University of Tennessee
T2NCAA-01
Modelo
Sugar Bowl
T2NCAA-01
Modelo
San Antonio Marathon
T2Event-03
Corona Premier
University of Arizona
T2NCAA-02
Modelo
Grandscape
T3Venue-03flag
Corona
Houston Rockets
T3NBA
Corona
WinStar Casino
T3Venue-03
Corona