Dallas Mavericks

T1NBAPro team

ModeloTexas - Dallas · South & SouthwestRFP scope BU

AAC · Mavs · Stars 2024-28

Wikimedia Commons

Rights + Designation2

AAC-E01

Official Partner of American Airlines Center

Term

American Airlines Center

1/1 tickets done

DoneADSch. 2.1 p.1

MAVS-E01

Official Import Beer of the Dallas Mavericks

Term

Dallas Mavericks

1/1 tickets done

DoneADSch. 2.2 p.1

Signage + Branding6

AAC-E02

Fixed service bar: Valor Burger & Bar

Term

American Airlines Center

1/2 tickets done

In progressAMSch. 2.1 p.1

AAC-E03

Branded rotunda

1 rotunda

American Airlines Center

1/1 tickets done

DoneAMSch. 2.1 p.1

AAC-E04

Branded concourse kiosks

3 kiosks

American Airlines Center

2/3 tickets done

In progressAMSch. 2.1 p.1-2

AAC-E06

Digital concourse signs (Plaza level)

Up to 10% share of voice

American Airlines Center

1/9 tickets done

In progressAESch. 2.1 p.2

AAC-E07

Exterior vent stacks

2 four-sided, backlit

American Airlines Center

0/1 tickets done

To doAMSch. 2.1 p.2

AAC-E08

Digital menu boards

1 rotating :15 position

American Airlines Center

0/7 tickets done

In progressAESch. 2.1 p.2

Broadcast + Digital6

AAC-E05

In-arena TV network L-Bars

:15 General L-Bar + :30 Premium L-Bar

American Airlines Center

1/9 tickets done

In progressAESch. 2.1 p.2

AAC-E09

AAC website banner ads

250x250 + 728x90, rotating

American Airlines Center

0/1 tickets done

To doAESch. 2.1 p.2

MAVS-E02

Radio: two :30 spots per broadcast

2 x :30 in every local regular-season broadcast

Dallas Mavericks

1/8 tickets done

In progressAESch. 2.2 p.2

MAVS-E03

Radio feature: Modelo Especial Sports Desk

1 feature per broadcast

Dallas Mavericks

0/7 tickets done

In progressAESch. 2.2 p.2

MAVS-E04

Team-led social posts

3 posts

Dallas Mavericks

0/3 tickets done

In progressAESch. 2.2 p.2

MAVS-E05

Influencer network posts

Minimum 3 posts

Dallas Mavericks

0/3 tickets done

To doAESch. 2.2 p.2-3

Promotions + Activation8

AAC-E10

On-site activation at the bar

Season

American Airlines Center

0/2 tickets done

To doAESch. 2.1 p.2

MAVS-E06

In-arena promotion every home game

1 per regular-season home game

Dallas Mavericks

1/8 tickets done

In progressAMSch. 2.2 p.3

MAVS-E07

In-market promotion

1 per season

Dallas Mavericks

0/1 tickets done

To doAMSch. 2.2 p.3

MAVS-E08

Consumer watch parties

6 per season

Dallas Mavericks

0/6 tickets done

To doAESch. 2.2 p.3

MAVS-E09

Mavericks Bar Network presented by Modelo

Up to 10 bar locations

Dallas Mavericks

0/2 tickets done

In progressAMSch. 2.2 p.3-4

MAVS-E10

Somos Mavs (Hispanic Heritage Month)

Season

Dallas Mavericks

0/1 tickets done

In progressAMSch. 2.2 p.4

MAVS-E11

Dia de Los Muertos Game Night

Season

Dallas Mavericks

0/1 tickets done

In progressAMSch. 2.2 p.4

MAVS-E12

Additional Hispanic collaboration

1 per season

Dallas Mavericks

0/1 tickets done

To doAMSch. 2.2 p.4

Hospitality + Tickets4

AAC-E11

Platinum level seats for third-party concerts

6 seats + 3 Lexus parking passes per included event

American Airlines Center

0/6 tickets done

In progressGASch. 2.1 p.2

MAVS-E13

Season tickets with Platinum Access

4 seats + 1 parking pass, all regular-season home games

Dallas Mavericks

0/7 tickets done

In progressGASch. 2.2 p.5

MAVS-E14

Ticket bank

100 upper-level tickets

Dallas Mavericks

0/3 tickets done

In progressGASch. 2.2 p.5

MAVS-E15

Admiral Level suite nights

3 games, 18-person suite

Dallas Mavericks

0/3 tickets done

To doAMSch. 2.2 p.5

Experiences + Merch3

MAVS-E16

VIP experiences

4 per season

Dallas Mavericks

0/4 tickets done

To doAMSch. 2.2 p.5

MAVS-E17

Executive, Legend or player appearance

1 one-hour appearance

Dallas Mavericks

0/1 tickets done

To doAMSch. 2.2 p.5

MAVS-E18

Player autographed items

10 items with certificates

Dallas Mavericks

0/1 tickets done

To doGASch. 2.2 p.5

Postseason1

MAVS-E19

Playoff package (optional purchase)

One-time

Dallas Mavericks

0/1 tickets done

On holdADSch. 2.2 p.5-6