Dallas Mavericks

T1NBAPro team

ModeloTexas - Dallas · South & SouthwestRFP scope BU

Agreement year 2026-27

bars span each asset's tickets · dots are tickets, colored by status

BacklogTo doIn progressTo be verifiedDone

Asset

JulAugSepOctNovDecJan '27FebMarAprMayJunToday

Contract obligationsDeadlines from the agreement

Rights + Designation

Official Partner of American Airlines CenterAAC-E01 · American Airlines Center

Official Import Beer of the Dallas MavericksMAVS-E01 · Dallas Mavericks

Signage + Branding

Fixed service bar: Valor Burger & BarAAC-E02 · American Airlines Center

Branded rotundaAAC-E03 · American Airlines Center

Branded concourse kiosksAAC-E04 · American Airlines Center

Digital concourse signs (Plaza level)AAC-E06 · American Airlines Center

Exterior vent stacksAAC-E07 · American Airlines Center

Digital menu boardsAAC-E08 · American Airlines Center

Broadcast + Digital

In-arena TV network L-BarsAAC-E05 · American Airlines Center

AAC website banner adsAAC-E09 · American Airlines Center

Radio: two :30 spots per broadcastMAVS-E02 · Dallas Mavericks

Radio feature: Modelo Especial Sports DeskMAVS-E03 · Dallas Mavericks

Team-led social postsMAVS-E04 · Dallas Mavericks

Influencer network postsMAVS-E05 · Dallas Mavericks

Promotions + Activation

On-site activation at the barAAC-E10 · American Airlines Center

In-arena promotion every home gameMAVS-E06 · Dallas Mavericks

In-market promotionMAVS-E07 · Dallas Mavericks

Consumer watch partiesMAVS-E08 · Dallas Mavericks

Mavericks Bar Network presented by ModeloMAVS-E09 · Dallas Mavericks

Somos Mavs (Hispanic Heritage Month)MAVS-E10 · Dallas Mavericks

Dia de Los Muertos Game NightMAVS-E11 · Dallas Mavericks

Additional Hispanic collaborationMAVS-E12 · Dallas Mavericks

Hospitality + Tickets

Platinum level seats for third-party concertsAAC-E11 · American Airlines Center

Season tickets with Platinum AccessMAVS-E13 · Dallas Mavericks

Ticket bankMAVS-E14 · Dallas Mavericks

Admiral Level suite nightsMAVS-E15 · Dallas Mavericks

Experiences + Merch

VIP experiencesMAVS-E16 · Dallas Mavericks

Executive, Legend or player appearanceMAVS-E17 · Dallas Mavericks

Player autographed itemsMAVS-E18 · Dallas Mavericks

Postseason

Playoff package (optional purchase)MAVS-E19 · Dallas Mavericks