Dallas Stars
T2NHLPro team
ModeloTexas - Dallas · South & SouthwestRFP scope BU
Rights + Designation2
AAC-E01
Official Partner of American Airlines Center
Term
STARS-E01
Official Partner of the Dallas Stars
Term
Signage + Branding7
AAC-E02
Fixed service bar: Valor Burger & Bar
Term
AAC-E03
Branded rotunda
1 rotunda
AAC-E04
Branded concourse kiosks
3 kiosks
AAC-E06
Digital concourse signs (Plaza level)
Up to 10% share of voice
AAC-E07
Exterior vent stacks
2 four-sided, backlit
AAC-E08
Digital menu boards
1 rotating :15 position
STARS-E04
Virtual signage behind the goal
3 minutes per locally broadcast regular-season game
Broadcast + Digital3
AAC-E05
In-arena TV network L-Bars
:15 General L-Bar + :30 Premium L-Bar
AAC-E09
AAC website banner ads
250x250 + 728x90, rotating
STARS-E02
Stars social media promotion
1 feature per season
Promotions + Activation5
AAC-E10
On-site activation at the bar
Season
STARS-E03
Online sweepstakes (one-month campaign)
1 campaign per season
STARS-E05
Stars in-market promotion
1 per season
STARS-E06
Watch Party Network (bar nights)
8 locations / watch parties
STARS-E07
Gameday activations
5 home games
Hospitality + Tickets4
AAC-E11
Platinum level seats for third-party concerts
6 seats + 3 Lexus parking passes per included event
STARS-E08
Luxury suite nights
3 nights · 18 tickets + 5 parking each, F&B credit
STARS-E09
Gold Prime season tickets + parking
4 seats; 2 Player's Lot + 2 Blue Lot passes
STARS-E10
Ticket and merchandise bank
Season
Experiences + Merch1
STARS-E11
Player autographed items
5 items (sticks, pucks…)