Dallas Stars

T2NHLPro teamModeloTexas - Dallas · South & SouthwestRFP scope BU
AAC · Mavs · Stars 2024-28
American Airlines Center, DallasWikimedia Commons

Agreement year 2026-27

bars span each asset's tickets · dots are tickets, colored by status
BacklogTo doIn progressTo be verifiedDone
Asset
JulAugSepOctNovDecJan '27FebMarAprMayJunToday
Contract obligationsDeadlines from the agreement
Rights + Designation
Official Partner of American Airlines CenterAAC-E01 · American Airlines Center
Official Partner of the Dallas StarsSTARS-E01 · Dallas Stars
Signage + Branding
Fixed service bar: Valor Burger & BarAAC-E02 · American Airlines Center
Branded rotundaAAC-E03 · American Airlines Center
Branded concourse kiosksAAC-E04 · American Airlines Center
Digital concourse signs (Plaza level)AAC-E06 · American Airlines Center
Exterior vent stacksAAC-E07 · American Airlines Center
Digital menu boardsAAC-E08 · American Airlines Center
Virtual signage behind the goalSTARS-E04 · Dallas Stars
Broadcast + Digital
In-arena TV network L-BarsAAC-E05 · American Airlines Center
AAC website banner adsAAC-E09 · American Airlines Center
Stars social media promotionSTARS-E02 · Dallas Stars
Promotions + Activation
On-site activation at the barAAC-E10 · American Airlines Center
Online sweepstakes (one-month campaign)STARS-E03 · Dallas Stars
Stars in-market promotionSTARS-E05 · Dallas Stars
Watch Party Network (bar nights)STARS-E06 · Dallas Stars
Gameday activationsSTARS-E07 · Dallas Stars
Hospitality + Tickets
Platinum level seats for third-party concertsAAC-E11 · American Airlines Center
Luxury suite nightsSTARS-E08 · Dallas Stars
Gold Prime season tickets + parkingSTARS-E09 · Dallas Stars
Ticket and merchandise bankSTARS-E10 · Dallas Stars
Experiences + Merch
Player autographed itemsSTARS-E11 · Dallas Stars